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The article discusses recent advances and future challenges in innovation studies. First, it separately considers four main strands of research, studying innovation at the organisational, systemic, sectoral and macroeconomic levels. Then, considering the field as a whole, the article points to...
Persistent link: https://www.econbiz.de/10008764696
The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of innovations have not been widely adopted. In this...
Persistent link: https://www.econbiz.de/10010693761
In modern conditions, one of the main tasks of innovative activity’s efficiency is to develop a new concept of innovative processes' management. The author discusses challenges and tasks of different parties of innovation management process – inventor and owner, consumer of innovation and...
Persistent link: https://www.econbiz.de/10008774332
The purpose of this paper is to present a theoretical overview of innovation management and the tools that can aid in this endeavour. The paper adopts a user-oriented description, aiming at making SMEs familiar with the possibilities opened by innovation management tools in general and...
Persistent link: https://www.econbiz.de/10010575526