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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products

Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408

Persistent link: https://www.econbiz.de/10011280168

Bringing relationships into consumer decision-making

Simpson, Jeffry A.; Griskevicius, Vladas; Rothman, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 329-331

Persistent link: https://www.econbiz.de/10009580758

Genetic and neurological foundations of customer orientation : field and experimental evidence

Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658

Persistent link: https://www.econbiz.de/10009621886

Managing customer uncertainty in making service offshoring decisions

Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519

Persistent link: https://www.econbiz.de/10012662582

Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

Virtual agents wear many different names according to their use contexts, functionalities, degrees of anthropomorphism. They can also be visible or incarnated, or not (incarnated agents are called Embodied virtual agents or EVAs). They have been widely used since the 2000's and first generated a...

Persistent link: https://www.econbiz.de/10012869252

Brand love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P. - In: Journal of marketing 76 (2012) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009737494

Exploring the minds of managers : insights from three neuroscience studies

Bagozzi, Richard P.; Verbeke, Willem J. M. I. - In: The Oxford handbook of positive organizational scholarship, (pp. 138-151). 2012

Persistent link: https://www.econbiz.de/10010193538

Self-regulatory processes and new product adoption behavior

Bagozzi, Richard P. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 369-378). 1994

Persistent link: https://www.econbiz.de/10001288162

An investigation into the role of intentions as mediators of the attitude-behavior relationship

Bagozzi, Richard P. - In: Journal of economic psychology : research in economic … 10 (1989) 1, pp. 35-62

Persistent link: https://www.econbiz.de/10001079426