Narrow search
Showing 1 - 2 of 2
Cover Image
Deciding on new products using a computer-assistedreal options approach
Rese, Alexandra; Baier, Daniel - Technische Universität <Cottbus> - 2007
Technical and market uncertainties are significant challenges forR&D management. Especially, in the case of New Product Development(NPD), investment decisions have to be made under uncertainty due tounknown costs and returns which arise from project complexity and duration.The framework of real...
Persistent link: https://www.econbiz.de/10005867208
Cover Image
Conflicts in new product development:frequency, consequences, and handlingrecommendations
Rese, Alexandra; Baier, Daniel - Technische Universität <Cottbus> - 2006
organization form can increase NPD performance by an early integration ofdifferent point of views but – at the same time – can be … assumed to deteriorate the performance byprovoking conflicts within and between teams. Drawing upon a sample of 116 … frequency and the consequences of different conflict sources and aspects onteam and NPD performance by applying covariance …
Persistent link: https://www.econbiz.de/10005867209