Academic Entrepreneurship in the last three decades has risen to greater heights. There are various reasons too. Indian … this academic entrepreneurship in India has played a seminal role in not only accomplishing this status but also enabled to … scale innovations. The proposed study aims to understand how academic entrepreneurship in India has been the enabler to …

there is still less evidence on the role and impact of cluster approach for entrepreneurship development, the experience and … the conceptual framework suggest otherwise. Clusters can enhance the rate of entrepreneurship development and there are … economies can develop new clusters and aid entrepreneurship development. With acase based approach, so this paper discusses and …

SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce … policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in …

This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies … specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …