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User-Centric innovations in new Product development - Systematic identification of lead users harnessing interactive and collaborative online-tools
Voigt, Kai-Ingo; Brem, Alexander; Bilgram, Volker - VEND consulting - 2008
Corporate innovation management geared to long-term success calls for strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is …
Persistent link: https://www.econbiz.de/10005870608
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How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander; Bilgram, Volker; Marchuk, Anna - In: Technological forecasting & social change : an … 144 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine; Bilgram, Volker; Wehlig, Ramona - In: Strategy and communication for innovation : integrative …, (pp. 403-414). 2017
Persistent link: https://www.econbiz.de/10011663062
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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The BMW Group co-creation lab : from co-creation projects to programmes
Bartl, Michael; Jawecki, Gregor; Bilgram, Volker; … - In: Discontinuous innovation : learning to manage the unexpected, (pp. 179-203). 2013
Persistent link: https://www.econbiz.de/10010232636
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The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online Tools
Bilgram, Volker - 2014
Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is …
Persistent link: https://www.econbiz.de/10013070721