The intensive development of global markets correlated with the modern consumer's demands led to a new complex approach concerning the food sector and its' main determinants. Old market theories that describe the food market mechanisms as a simple three point process: "to produce – to sell –...

The intensive development of global markets correlated with the modern consumer’s demands led to a new complex approach concerning the food sector and its’ main determinants. Old market theories that describe the food market mechanisms as a simple three point process: “to produce – to...

The responsibility of organizations to the consumer has now become a permanent concern, the principles of ethics in their activities result in attracting new customers and thus in their remaining within competition.

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with...

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with...

The management of labeling food products represents a complex process, with multiple social implications. The label of the product represents its “the visit card”, a real and visible proof of the attention paid by the producer to the consumers. The label represents, recommends the product...

In the context of the significant changes that influence the contemporary universe, the consumer keeps her/his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer’s wishes, exigencies, preferences and needs. This...