various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …

Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline …/methodology/approach – Key trends in innovation research are derived from an extensive literature review. In addition, major macroeconomic trends … major fields for future research in innovation management theory and practice. These areas are namely customer orientation …