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various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
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Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011846560
For decades, suggestion systems have been used to include employees in the innovation process. However, in order to … gather superior ideas, integrating external stakeholders is critical to the innovation success. Within this paper, the … important that idea and innovation management are integrated during the building-up stage while internal and external network …
Persistent link: https://www.econbiz.de/10014223089