Although the East Asian economies have been developing in the 21th century, innovation is indispensable for their … further economic development. In order to achieve successful innovation, firms have to elevate their capability including … innovation. These factors are used as latent variables in analysis and consist of the following variables: (i) technology such as …

how social media contributes to promoting product innovation is not enough yet. This study thus attempts to analyze … empirically how social media use enhances product innovation based on the survey data to Japanese firms using statistical method … cooperation with consumers are effective to using social media for innovation. Firms use social media effectively for …