This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational chatbots in service business settings. The findings shed light on key theoretical underpinnings focused on...

This research identifies key terms related to the Metaverse. It investigates the pros and cons of using this immersive technology for educational purposes. The findings suggest that the Metaverse provides multi-sensory experiences in three-dimensional (3D) environments and enables individuals to...

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi) Autonomous HEIs and business schools are increasingly behaving like for-profit organisations as they seek new opportunities and resources to prioritise revenue creation. Therefore, they...

The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...

A number of articles are increasingly raising awareness on the different uses of artificial intelligence (AI) technologies for customers and businesses. Many authors discuss about their benefits and possible challenges. However, for the time being, there is still limited research focused on AI...

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

This research explains the rationale behind the utilization of mobile learning technologies. It involves a qualitative study among children to better understand their opinions and perceptions toward the use of educational applications (apps) that are available on their mobile devices, including...

In the past few years, educators started using synchronous video conferencing software like Google Meet, Microsoft Teams or Zoom, among others, in addition to traditional teaching methodologies. Therefore, this contribution examines the students’ perceptions about the functionality and...

Purpose: This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility has a significant effect on the consumers’ utilitarian motivations to continue using them in the...

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...