Tourism businesses engage in strategic corporate social responsibility (CSR) when they integrate responsible behaviors in their operational practices (Camilleri, 2015, 2019a; Carroll & Shabana, 2010; Porter & Kramer, 2006, 2011; Van Marrewijk, 2003; Vogel, 2005). Strategic CSR activities may usually improve...

Purpose: This research uses the institutional theory perspective to better understand the social dynamics of the European Union (EU) tourism policy and its directions.Design/methodology/approach: A thorough literature review involving a critical discourse analysis on the regulative, normative...

The demand for tourism products may be affected by the marketing mix elements, including the nature of the product or service, its distribution, its promotional strategies and its price. Price is the only element in the marketing mix which actually produces revenue. However, the setting of a...

The distribution channels link the customers with the businesses. For many years, the tourism businesses may have distributed their products and services through intermediaries. However, the latest advances in technology have brought significant changes in this regard. More individuals and...

Small and medium-sized enterprises are often constrained by their size and limited resources. They can find themselves in an equity gap where they may find it difficult to raise capital for their business. Consequently, this contribution involves a content analysis of specific European Union...

Literature review about corporate social responsibility (CSR) suggests that there are organisational benefits to be gained from unintentional discretionary expenditure in laudable behaviour. With this in mind, the methodology integrates insights from the ‘stakeholder theory’ and the...