Purpose – This paper aims to deliberate on how corporate social responsibility (CSR) ought to be reconceived for better educational outcomes. It suggests that there are win-win opportunities for corporations and national governments to nurture human capital and address any skill gaps and...

I congratulate my colleagues, Adina Letiția Negrușa and Monica Maria Coroș for planning, organizing and leading their International Conference – Modern Trends in Business, Hospitality, and Tourism that was recently held at the Faculty of Business in Babeș-Bolyai University of Cluj Napoca,...

Purpose: A number of hospitality businesses are understaffed and are experiencing severe labor shortages, in various contexts. In many cases, hotels and restaurants are finding it difficult to retain and recruit motivated employees. In this light, this research uses key constructs related to the...

In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...

This research identifies key terms related to the Metaverse. It investigates the pros and cons of using this immersive technology for educational purposes. The findings suggest that the Metaverse provides multi-sensory experiences in three-dimensional (3D) environments and enables individuals to...

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi) Autonomous HEIs and business schools are increasingly behaving like for-profit organisations as they seek new opportunities and resources to prioritise revenue creation. Therefore, they...

A number of articles are increasingly raising awareness on the different uses of artificial intelligence (AI) technologies for customers and businesses. Many authors discuss about their benefits and possible challenges. However, for the time being, there is still limited research focused on AI...

This research explains the rationale behind the utilization of mobile learning technologies. It involves a qualitative study among children to better understand their opinions and perceptions toward the use of educational applications (apps) that are available on their mobile devices, including...

In the past few years, educators started using synchronous video conferencing software like Google Meet, Microsoft Teams or Zoom, among others, in addition to traditional teaching methodologies. Therefore, this contribution examines the students’ perceptions about the functionality and...

Purpose: This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility has a significant effect on the consumers’ utilitarian motivations to continue using them in the...