This research is focused on the utilization of artificially intelligent (AI), customer service chatbots in travel, tourism and hospitality. Rigorous criteria were used to search, screen, extract and synthesize articles on conversational, automated systems. The results shed light on the...

This research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers’ attitudes toward the...

Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as...

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

The performance appraisal (PA) is one of the performance management tools that is widely used to measure the productivity of academic employees in different contexts. Therefore, this paper has two main objectives. Firstly, it critically reviews the extant literature on performance management,...

The main aims of the International Labour Organization (ILO) are to promote rights at work, encourage decent employment opportunities, enhance social protection and strengthen dialogue on work-related issues [1]. The unique tripartite structure of the ILO gives an equal voice to workers,...

This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational chatbots in service business settings. The findings shed light on key theoretical underpinnings focused on...

Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...

PurposeMany educators are increasingly acquainting themselves and becoming adept with interactive technologies like augmented reality and virtual reality. Some of them are also looking forward to using Metaverse applications, as they want to benefit from its immersive three-dimensional...

Students are increasingly utilizing mobile learning applications (m-learning apps) in various contexts. They can access their content from anywhere, anytime. This research explores the students’ perceptions about learning technologies in a higher educational context. It integrates the...