This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...

In their seminal work, The Calculus of Consent (1962), Buchanan and Tullock develop a decision model which embodies fundamental relation­ships relevant to institutional choices. However, the Buchanan-Tullock model remains "general," thus inviting others to specify details and to develop...

The behavior of following the most in vogue and admired styles of dressing has been there since the ancient times. With time, people have moved on with the rapid change in the surroundings. Both the genders acknowledge fashion. Fashion is an extension of regular clothing. This paper investigates...

Using two alternative measures of expected inflation, this study investigates the impact of federal budget deficits on nominal long-term interest rate yields for the 1973.2-1995.4 period. Based on an open­ economy loanable funds framework, four instrumental variable esti­mates in first...

Media is the strongest communication channel and one of key players in making the world as a global village. This industry is more apparent to the world’s audience. Pakistan’s media has moved quite fast and is trying to beat the international hues of media. Our media is trying to highlight...

What would the true government expenditure and tax burden im­pacts of California's Proposition 4 likely be if it (or its equivalent) were enacted in all 50 states? What happened to actual state plus local government expenditures per capita over the period 1970-1976 is examined. Next, we examine...

Writers’ are many but only few are most prominent and have immensely touched one’s heart with feelings of pain, pleasure, romance, hatred, aggression, welfare, security and everything happening around us. Urdu Literature is an ocean of beautiful expressions – this art has been bestowed to...

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...

This paper investigates the determinants of student choice of under­graduate major field. It argues that this choice depends on a variety of pecuniary and non-pecuniary factors. After allowing for the recent trends toward Accounting and Business Administration, the empirical results indicate...

When it’s about production then association between the machinery and efficiency is gauged. This investigation seeks the matter whether vertical integration (balanced integration) in an organization provides better results and profits. The focused industry was textile with a sample size of 30...