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allocate resources to innovation and new product development (NPD) programs. We explore how funding authority affects a manager …
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A key metric for the assessment of innovative activity at the firm level is R&D intensity. R&D intensity is the ratio of a firm's R&D investment to its revenue (the percentage of revenue that is reinvested in R&D). Empirical and anecdotal evidence suggests that R&D intensity within an industry...
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Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …
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