The appearance of relationship quality paradigm in the field of international business has resulted in growing need to manage, develop and evaluate relationships amongst the exporters and importers besides influencing the profitability of the firm in the long-run. In the same light, this study...

Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most of the entrepreneurs, particularly the start-ups, choose to avoid it and look for other alternatives. One such alternative and cost-effective way to receive a better response...

Firms operating with foreign collaborations (FCA units) have been facing a high degree of dependence on the parent MNEs (Multi-national Enterprises) compared to their local counterparts (Non-FAC units) owing to reasons like larger imports of raw materials, machinery, equipments and spares by...

The role of MNCs and their affiliates i.e. FCA units are assumed to bear significant advantages for the export promotion from developing host countries, which has been widely discussed by the economists and researchers. Considering the advantages MNCs lend to the host country’s industry (FCA...