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Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for...
Persistent link: https://www.econbiz.de/10011246088
Despite literature has widely investigated the logics of ideation, at early stages of innovation and product development processes (Bjork and Magnusson, 2009; Boeddrich, 2004; Girotra et al., 2010), very few contributions deal with the very starting point of the ideation process, i.e. the initial theme...
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What role can academics – especially in management research – have in management innovation ? Can they only be ex post critical analysts of the processes of inventing, experimenting, diffusing and implementing management models and techniques, or do they play a more active role ? From the...
Persistent link: https://www.econbiz.de/10010735790
Are management tools instrumental of socialisation and of behavioural control or can they be vectors of change? Based on four examples of the change process in companies, the author reflects on the nature and the role of management tools, considered as sources, supports or even consequences of...
Persistent link: https://www.econbiz.de/10010737656
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The French National Research Agency is a public organisation devoted to competitive research projects. This funding agency is part of the incentive public policy dedicated to research. In the current context of rationalization of public funding, this organisation supports the efficiency of the...
Persistent link: https://www.econbiz.de/10010861638
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Une analyse de l'impact du Web 2.0 sur les organisations, basée sur une veille, une revue de littérature académique et sur des exemples d'entreprises. Il en résulte une présentation du concept selon quatre points de vue : la plateforme, le many-to-many, le réseau communautaire et l'émergent.
Persistent link: https://www.econbiz.de/10010707103