Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10011522663
Persistent link: https://www.econbiz.de/10011524236
Persistent link: https://www.econbiz.de/10011845476
Persistent link: https://www.econbiz.de/10010477752
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...
Persistent link: https://www.econbiz.de/10012396317
Persistent link: https://www.econbiz.de/10014514290
Persistent link: https://www.econbiz.de/10014463720
Persistent link: https://www.econbiz.de/10014282861