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~person:"El-Gohary, Zeinab"
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An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt
El-Gohary, Hatem
;
El-Gohary, Zeinab
- In:
International Journal of Customer Relationship …
7
(
2016
)
4
,
pp. 1-26
developing countries (e.g. Egypt) in particular. Building on the results of such a review, two stages methodology (namely
survey
…
Persistent link: https://www.econbiz.de/10012043754
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