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~person:"Flaim, Javier"
~type_genre:"Guidebook"
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Brand new : solving the innovation paradox ; how great brands invent and launch new products, services, and business models
Maddock, G. Michael
;
Uriarte, Luisa C.
-
2011
book teaches other companies how they can maximize
performance
and revenue.. Presents an overarching strategy for creating …
Persistent link: https://www.econbiz.de/10009297598
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