Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2023
Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...
