Innovative technologies such as big data and predictive analytics are facilitating a global revolution in operational management. The present study aims to investigate the extent of their adoption among micro-, small and medium enterprises. The context of choice is Malaysia—a growing economy...

The role of marketing capabilities in driving superior firm performance has long been of interest of marketing scholars. This study initiated to discover the relationship of marketing capabilities with firm performance in the SMEs of Pakistan. The survey questionnaire was adopted from the...

In today’s competitive business environment, family and non-family small and medium enterprises (SMEs) strive to survive despite many challenges. Market knowledge and marketing efforts are crucial for them to sustain and enhance business with limited resources. In this paper, we examined three...

The research was carried out to gauge the human resource and supply chain management practices, implemented and followed, in the SME sector of Pakistan. SME sector is now in the limelight and Government of Pakistan has taken some serious steps towards the development of this sector. SME policy...