orientation (MO), and consequently organisational performance, and provides the first quantitative evidence to support the long … internal market orientation, employee motivation and external marketing success (market orientation, financial performance and … on customer satisfaction and financial performance. For marketing practitioners, the role of internal market orientation …

This article extends the debate regarding the relationship between strategic planning and performance. It addresses … between strategic planning and financial performance, while the other two types mediate the relationship between strategic … planning and non- financial performance. The results are new empirical insights that have not been previously reported. …