Environmental awareness has been raised globally, and as a consequence, sustainability is increasingly under focus. Due to increased demand from end-users and tightened legislation, companies must seriously take sustainability into account. Typically, sustainability is attempted to address only...

Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation...

Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....