) effectiveness ten years after Bailey et al. (2003) presented research opportunities in IA. A new set of research questions that may … through an “effectiveness lens”. The “outside-in” perspective is regarded as particularly valuable. Findings - First, common … that influence IA effectiveness are synthesized. Third, promising future research paths that may enhance IA's value …

) this paper provides a synopsis of what academic literature says about IA effectiveness. A new set of research questions … reviewed through an “effectiveness lens”. The “outside-in” perspective is regarded as particularly valuable.Findings - First … macro and micro factors that influence IA effectiveness. Third, we derive promising future research paths that may enhance …