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Golden opportunities for silver innovation : how demographic changes give rise to entrepreneurial opportunities to meet the needs of older people

Kohlbacher, Florian; Herstatt, Cornelius; Levsen, Nils - In: Technovation : the international journal of … 39/40 (2015), pp. 73-82

Persistent link: https://www.econbiz.de/10011563397

Determinants of user innovator behavior in the silver market

Wellner, Konstantin; Herstatt, Cornelius - 2014

The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...

Persistent link: https://www.econbiz.de/10010252691

Determinants of user innovator behaviour in the silver market

Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24

Persistent link: https://www.econbiz.de/10010475697

The Silver Market Phenomenon : Marketing and Innovation in the Aging Society

Kohlbacher, Florian - 2011

leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …

Persistent link: https://www.econbiz.de/10014425090

Innoage : Innovation and Product Development for Aging Users

Iffländer, Klaus; Levsen, Nils; Lorscheid, Iris; … - 2014

in emerging lead markets. In this context, this research project aims to foster our understanding of innovation and …

Persistent link: https://www.econbiz.de/10014040406

The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change

Kohlbacher, Florian (contributor); … - 2008

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

Persistent link: https://www.econbiz.de/10013521033

The silver market phenomenon : business opportunities in an era of demographic change

Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

Persistent link: https://www.econbiz.de/10003637039

The silver market phenomenon : marketing and innovation in the aging society

Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008699431