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New Product Forecasting : An Applied Approach

Kahn, Kenneth B. - 2014

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic...

Persistent link: https://www.econbiz.de/10011834272

The PDMA handbook of new product development

Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated

Persistent link: https://www.econbiz.de/10001902047

Forecasting new products

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 265-281). 2013

Persistent link: https://www.econbiz.de/10009710751

Solving the problems of new product forecasting

Kahn, Kenneth B. - In: Business horizons 57 (2014) 5, pp. 607-615

Persistent link: https://www.econbiz.de/10010403074

Investigating the relationship between innovation strategy and performance

Kahn, Kenneth B.; Candi, Marina - In: Journal of business research : JBR 132 (2021), pp. 56-66

Persistent link: https://www.econbiz.de/10012581560

Innovation and New Product Planning

Kahn, Kenneth B. - 2020

-- Part I Product Planning at the Business Unit Level -- 1 Innovation and Product Planning -- Definition of Product Planning … -- Roles of Product Planning -- Product, Service, or Both -- What Is a Product? -- Defining Product by the Nature of Innovation … Meant by "New Product" -- The Growing Emphasis on Innovation and Product Planning -- Why Are Innovation and Product Planning …

Persistent link: https://www.econbiz.de/10012405065

Innovation and new product planning

Kahn, Kenneth B.; Mohan, Mayoor - 2021

Persistent link: https://www.econbiz.de/10012298859

Innovation and new product planning

Kahn, Kenneth B.; Mohan, Mayoor - 2021

Persistent link: https://www.econbiz.de/10013182765