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Achieving and sustaining growth depends on the effective work of multiple and interconnected actors—such as e.g. governments, the private sector, society, universities, entrepreneurs and many others—who build an ecosystem, i.e. a social and economic environment for innovative and...
Persistent link: https://www.econbiz.de/10014502091
Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility have been found to strengthen this position. Whereas...
Persistent link: https://www.econbiz.de/10013266801
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701