Integrated Marketing Communications (IMC) refers to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing and sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted...

The purpose of this study is to determine the factors influencing customer satisfaction for users of post-paid mobile services in Indore region. The study gives insights into what customers perceive as key determinants for customer satisfaction from service providers. Based on data collected...

The banking sector is an important contributor to the service economy of the country. With privatisation in the last decade, several Indian private banks and foreign banks are making a mark in the banking scene. Attracting customers from new customer segments, will only help banks in exploring...