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Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users' role in radical innovation and to …
Persistent link: https://www.econbiz.de/10009424486
conducted in the field of medical technology. Five radical innovation projects were selected including medical robots and … able to significantly improve their radical innovative capability. The paper contributes to technology and innovation … management research in two ways. First, by exploring critical user characteristics for distinct phases of the radical innovation …
Persistent link: https://www.econbiz.de/10009424489
"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …
Persistent link: https://www.econbiz.de/10009424509