This qualitative study uncovers how organizations following a replication strategy, with its focus on efficiency and standardisation, can also achieve explorative knowledge search to propose relevant solutions to unusual problems. We undertook a detailed investigation of middle managers'...

This qualitative study uncovers how organizations following a replication strategy, with its focus on efficiency and standardisation, can also achieve explorative knowledge search to propose relevant solutions to unusual problems. We undertook a detailed investigation of middle managers'...