competitive performance. Developing unique products and services to offer in the marketplace is not only important for established … considerable experience and management know-how. That is, these firms differ significantly in their attributes and performance from …

enhancing uniqueness, which in turn enhances new venture performance. Second is that our results show that changes have limited … affect on uniqueness and performance for entrepreneurs aiming at maximising opportunities, but that changing the business … business idea to gain higher performance and a more unique product offering. …