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Business organizational communication, due to digitalization and transformations that take place in this sense in all business processes, takes a significantly different form from the one that used to be usually up to recently. Online business communication is usually more economical and faster...
Persistent link: https://www.econbiz.de/10013170118
Background: Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company's profit through an endorsement on social media networks. Objectives: This...
Persistent link: https://www.econbiz.de/10014527265
Background: Export activities represent one of the prerequisites for the growth and development of economies. In combination with new digital technologies, they create a sustainable advantage and competitiveness in the market. Objectives: The focus of this research was to determine whether there...
Persistent link: https://www.econbiz.de/10014527271