This research is aimed to determine the main values-based innovation able to focus the human resources in the organizations, to encourage the innovation with higher impact and accurate results for competitiveness, based on successful worldwide firms to be applied in Mexico and Spain. The...

The study aims to conceptually determine the process by which the business model, customer needs, and innovation management relate with entrepreneurial competitiveness. The method is based on documented research and it covers five areas; Area I: Business Model, which involves a proposal of added...

Spanish Abstract: Introducción: Desde que Henry Chesbrough (2003) acuñó el término de “innovación abierta” (OIN), diversas opiniones se han generado sobre los factores que la componen y cómo se interrelacionan, siendo de especial interés, para el sector de las tecnologías de...

This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion...

Spanish Abstract: Introducción: el propósito de esta investigación es analizar las relaciones y tendencias de crecimiento del concepto de Industria 4.0 dentro del universo global de la literatura sobre Innovación, limitada al área temática de empresa, administración y contabilidad,...

Introduction: This paper is aimed to determine the relationship between the competitiveness model of Mexico (NCM) and a proposal for a digital marketing innovation model (DMIM). This is of special value for SME experts and academics, both related to the practice of digital marketing, in order to...

Objective: To compare the spending on foods of poor nutritional quality (ABCN for its acronym in Spanish) of Sonora and national households according to their income decile. Methodology: Based on the ENIGH 2016-2018 and by means of the ANOVA statistical technique of a single factor, we try to...