This research is aimed to determine the main values-based innovation able to focus the human resources in the organizations, to encourage the innovation with higher impact and accurate results for competitiveness, based on successful worldwide firms to be applied in Mexico and Spain. The...

Spanish Abstract: Introducción: Desde que Henry Chesbrough (2003) acuñó el término de “innovación abierta” (OIN), diversas opiniones se han generado sobre los factores que la componen y cómo se interrelacionan, siendo de especial interés, para el sector de las tecnologías de...

Spanish Abstract: Introducción: el propósito de esta investigación es analizar las relaciones y tendencias de crecimiento del concepto de Industria 4.0 dentro del universo global de la literatura sobre Innovación, limitada al área temática de empresa, administración y contabilidad,...

Introduction: This paper is aimed to determine the relationship between the competitiveness model of Mexico (NCM) and a proposal for a digital marketing innovation model (DMIM). This is of special value for SME experts and academics, both related to the practice of digital marketing, in order to...

Objective: To compare the spending on foods of poor nutritional quality (ABCN for its acronym in Spanish) of Sonora and national households according to their income decile. Methodology: Based on the ENIGH 2016-2018 and by means of the ANOVA statistical technique of a single factor, we try to...

This article analyzes the role of structural equation modeling in the field of management science. The approach by which the use of the technique is incorporated into the field of management. Additionally, a comparison is generated between the different algorithms and statistical packages...