This research is aimed to determine the main values-based innovation able to focus the human resources in the organizations, to encourage the innovation with higher impact and accurate results for competitiveness, based on successful worldwide firms to be applied in Mexico and Spain. The...

Knowledge society organizations are urged to realize developed into an area of major significance such as customer relationship management in a context o rapid market transformation. The purpose of innovation is to efficiently the activities en areas of major significance in the organizations,...

The study aims to conceptually determine the process by which the business model, customer needs, and innovation management relate with entrepreneurial competitiveness. The method is based on documented research and it covers five areas; Area I: Business Model, which involves a proposal of added...

Introduction: This paper is aimed to determine the relationship between the competitiveness model of Mexico (NCM) and a proposal for a digital marketing innovation model (DMIM). This is of special value for SME experts and academics, both related to the practice of digital marketing, in order to...

Purpose. A theoretical-argumentative approach is made on the importance of annexing in the biocultural community protocols (PCB), the realization of circular and inclusive businessinnovation (iNCI) in Mexico.Methodology. Literature on PCBs is reviewed, with methods for evaluating biological...

This paper proposes a construct relating four main factors, Knowledge Management (KMG), Management Innovation (MGI), Key Performance indicators of a Public Research Organization (KPIPRO) as boosters of the National Competitiveness Model (NCM) in firms who serve the PROs in Mexico. The...