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How Is Related the Digital Marketing Innovation and E-Leadership in SMEs. Towards a Gender Study
Mejía-Trejo, Juan - 2020
´s gender, for improving their SMEs digital marketing sector.Methodology. A documentary research was applied to determine how … digital marketing innovation for SMEs. Conclusions. The female managers are more transformational leaders, aimed to the SMEs …
Persistent link: https://www.econbiz.de/10014102507
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The Values-Based Innovation in the Organization. Working on a Competitive Concept. First Insights in Mexico Using the Panel Method
Mejía-Trejo, Juan - 2019
This research is aimed to determine the main values-based innovation able to focus the human resources in the organizations, to encourage the innovation with higher impact and accurate results for competitiveness, based on successful worldwide firms to be applied in Mexico and Spain. The...
Persistent link: https://www.econbiz.de/10012898590
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Innovation as Competitiveness Key Factor : SMEs Manufacturing Industry in Guadalajara, Mexico
Vazquez-Avila, Guillermo - 2015
questionnaire given to 418 organizations, all of them in Guadalajara, and all SMEs manufacturing with a convenience sample. Also …
Persistent link: https://www.econbiz.de/10013025544
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Innovation proposal in the e-commerce of exponential handcrafted SMEs of enterpreneur women with the interfaces of the creative economy
Cervantes-Guzmán, Jovanna Nathalie; Mejía-Trejo, Juan; … - In: International journal of e-entrepreneurship and … 11 (2021) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10012489164
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An Empirical Study of How the Knowledge Management Is a Driver of Innovation for Software Sector SMEs in México
Mejía-Trejo, Juan - 2016
competitiveness (INSEAD, 2014; WEF, 2014); however, many small and media enterprises (SMEs) in México, ignore it. So, the aim of the … SMEs in Guadalajara (SSG), Mexico.Design/methodology/approach – This research is a documental study about KM and how is … to do a survey to the total 200 CEOs belonging to the SMEs from SSG. The results were analysed using Structural Equations …
Persistent link: https://www.econbiz.de/10012984657
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Business Model, Customer Needs and Innovation Management : Proposal of a Conceptual Process for Competitive Improvement
Mejía-Trejo, Juan - 2016
The study aims to conceptually determine the process by which the business model, customer needs, and innovation management relate with entrepreneurial competitiveness. The method is based on documented research and it covers five areas; Area I: Business Model, which involves a proposal of added...
Persistent link: https://www.econbiz.de/10012984663
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Designing a Digital Marketing Model Innovation to Increase the Competitiveness.First Insights in Mexico
Mejía-Trejo, Juan - 2022
Introduction: This paper is aimed to determine the relationship between the competitiveness model of Mexico (NCM) and a proposal for a digital marketing innovation model (DMIM). This is of special value for SME experts and academics, both related to the practice of digital marketing, in order to...
Persistent link: https://www.econbiz.de/10014254052
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Assessing the Evaluation : Biocultural Community Protocols, Inclusive and Prospective Circular Business Innovation in Mexico
Mejía-Trejo, Juan; Aguilar-Navarro, Carlos Omar - 2022
Purpose. A theoretical-argumentative approach is made on the importance of annexing in the biocultural community protocols (PCB), the realization of circular and inclusive businessinnovation (iNCI) in Mexico.Methodology. Literature on PCBs is reviewed, with methods for evaluating biological...
Persistent link: https://www.econbiz.de/10014256238
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Social Impact Startups, Business Model Innovation and Female Management : Lessons for the Next Normal in Mexico Using FSQCA
Mejía-Trejo, Juan - 2022
Introduction: The main research purpose is the identification of the Key Success Factors (KSF) for Social Impact Startups (SST) and how they face an emergency context (like COVID-19 pandemic) under female management as Business Model Innovation (BMI) design to the next normalMethodology: This...
Persistent link: https://www.econbiz.de/10014256358
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A Proposed Conceptual Model Relating Knowledge Management and Management of Innovation in a Public Research Organization as a Booster of Competitiveness in Mexico
Mejía-Trejo, Juan - 2022
This paper proposes a construct relating four main factors, Knowledge Management (KMG), Management Innovation (MGI), Key Performance indicators of a Public Research Organization (KPIPRO) as boosters of the National Competitiveness Model (NCM) in firms who serve the PROs in Mexico. The...
Persistent link: https://www.econbiz.de/10014256359