Siti-Nabiha, A.K.; Nordin, Norfarah; Poh, Boon Kar - In: Asia-Pacific Journal of Business Administration 13 (2021) 2, pp. 272-289
Purpose: The purpose of this paper was to examine how small- and medium-sized hospitality organisations engage with social media and how social media data are used by their managers to inform business decisions. Design/methodology/approach: A qualitative approach was used in this research in...