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Academic research – a catalyst for the innovation process within companies in Romania

Pamfilie, Rodica; Giusca, Smaranda; Bumbac, Robert - In: Amfiteatru Economic Journal 16 (2014) 37, pp. 759-769

innovation process and capitalization on scientific resources in order to improve this vital process. To achieve this, a … incremental innovation by using knowledge generated by universities or research institutes. …

Persistent link: https://www.econbiz.de/10011724881

The Duality of Social Media in Tourism

Maiorescu, Irina; Dina, Razvan; Pamfilie, Rodica; … - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1288-1297

Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social...

Persistent link: https://www.econbiz.de/10011724919

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 1029-1039

elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …

Persistent link: https://www.econbiz.de/10014476419

Innovative Food Quality Models – Developed as an Interface for Modern Consumers and Sustainable Business

Pamfilie, Rodica; Bobe, Magdalena; Cristescu, Lavinia; … - In: Amfiteatru Economic Journal 18 (2016) 43, pp. 663-674

Innovation Manager in Quality, this paper manages to outline a consumer preference based model in developing new food products …

Persistent link: https://www.econbiz.de/10011725053