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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

Sport technology : a commentary

Ratten, Vanessa - In: The journal of high technology management research 31 (2020) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10012253874

The MSMEs digital readiness in Indonesia : a test of moderating effect of intrinsic motivation and ICT knowledge

Abdi, Rakian; Suharti, Lieli; Usmanij, Petrus; Ratten, … - In: Strategic entrepreneurial ecosystems and business model …, (pp. 155-180). 2022

Persistent link: https://www.econbiz.de/10013364203

Entrepreneurship, innovation and inequality : exploring territorial dynamics and development

Ratten, Vanessa (ed.); Álvarez-García, José (ed.); … - 2020

"This book hopes to stimulate discussion about how entrepreneurship and innovation contribute to growing inequalities …

Persistent link: https://www.econbiz.de/10012108056

Entrepreneurship Research : Developing New and Emerging Patterns in the Post COVID-19 Pandemic Era

Ratten, Vanessa (ed.) - 2023

Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the Covid-19 Era -- Silent Killer or Silent … Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship -- Pedagogical Innovation Triggered by the Covid-19 … towards Innovation: Case of Singapore -- Crisis Management and Innovation in Indian Manufacturing MSMEs Amidst Covid19 …