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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents

Brunner, Felix - 2013

Konsumentenverhalten bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …

Persistent link: https://www.econbiz.de/10010256377

Shopping benefits of multichannel assortment integration and the moderating role of retailer type

Emrich, Oliver; Paul, Michael; Rudolph, Thomas - In: Journal of retailing 91 (2015) 2, pp. 326-342

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Wachsen mit E-Commerce

Emrich, Oliver; Rudolph, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 7, pp. 6-9

Persistent link: https://www.econbiz.de/10009159454

Kundeninteraktion über mobile Services im Handel

Rudolph, Thomas; Emrich, Oliver - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 261-278). 2008

Persistent link: https://www.econbiz.de/10003753450

Cross- & Omni-Channel Management 2017 : in Deutschland, Österreich und der Schweiz

Rudolph, Thomas; Linzmajer, Marc; Kleinlercher, Kristina; … - 2017

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Toward Cross-Channel Management : a comprehensive guide for retail firms

Brunner, Felix; Rudolph, Thomas - 2015

Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance...

Persistent link: https://www.econbiz.de/10014482149

Toward Cross-Channel Management : A Comprehensive Guideline for Retail Firms

Brunner, Felix - 2014

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value...

Persistent link: https://www.econbiz.de/10012690530

Subskriptionen und Abomodelle für den Schweizer Handel

Rudolph, Thomas; Bischof, Severin Friedrich; Schürch, Sven - 2019

Persistent link: https://www.econbiz.de/10012125252

Consumer goods subscriptions : how to win in retail in the 21st Century

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Die Kasse als Engpassfaktor: zur Lösung des Warteschlangenproblems im Handel

Rudolph, Thomas; Pruyn, Ad; Wagner, Tillmann - In: Erfolg durch Dienen? : Beiträge zur wertsteigernden …, (pp. 356-375). 2002

Persistent link: https://www.econbiz.de/10001697518

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