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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions

Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012238370

Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22

Persistent link: https://www.econbiz.de/10012023400

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Luxury Customization and Self-authenticity : Implications for Consumer Wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - 2022

Offering customization services via online toolkits has emerged as a growing trend among luxury brands. Previous studies in this domain have largely focused on how customization influences product evaluations and purchase intentions. Our research identifies a novel effect of luxury product...

Persistent link: https://www.econbiz.de/10013293217

Relationship (breakup) reminders drive online advertising effectiveness

Tan, Ser Zian; Bandyopadhyay, Argho; Septianto, Felix - In: Psychology & marketing 40 (2023) 6, pp. 1152-1161

Persistent link: https://www.econbiz.de/10014291784

Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433

Persistent link: https://www.econbiz.de/10013350967

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225

Persistent link: https://www.econbiz.de/10013326938

The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin

Septianto, Felix; Chiew, Tung Moi; Thai, Nguyen T. - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132220

The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases

Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132296

The effects of political ideology and message framing on counterfeiting : the mediating role of emotions

Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214

Persistent link: https://www.econbiz.de/10012023602