Despite the growing political and economical importance of the European Union, there is still no such thing as a European public. Media and journalism systems across Europe vary greatly, which creates a huge theoretical and practical challenge for public relations professionals. In his five step...

To remain competitive in a more and more interactive world, organisations need to align their actions with new social developments. The main role of Public Relations (PR) is to seek legitimacy to act not only to external stakeholders of an organisation, but also to the internal ones. Social...

Global, fast-moving societies also require organizations to provide increasingly flexible structures and thinking patterns. This not only applies to commercial corporations and companies, but also ministries, such as the German Federal Foreign Office (FFO). Referring first to Change, Network and...

Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

Companies worldwide must become ever more flexible in their organisation and culture to react to rapidly changing markets. Change management has become a common term in modern day business, and communication is a key aspect of this. All too often, however, the communication in change processes...

Public communication presents a problem for social entrepreneurs - indeed, given the apparent paradox in the very term "social entrepreneur", it might even seem impossible. This article begins by examining why this is the case, and what precise problems are faced in this field. It then suggests...

This biography provides an overview of the academic literature on the topic of PR qualifications in Germany. It is divided into three sections: introductory works for those entering the PR world; basic standard works for PR professionals; and research into the topic for PR training experts

Climate change provides one of the major communicative challenges for 21st century political leadership. This paper analyses how government communication can contribute to or hinder a communicative approach to the issue and the risks and uncertainties involved. The authors then go on to extend...