This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...

The behavior of following the most in vogue and admired styles of dressing has been there since the ancient times. With time, people have moved on with the rapid change in the surroundings. Both the genders acknowledge fashion. Fashion is an extension of regular clothing. This paper investigates...

During the mid-1990s, the Government of India and the World Bank began exploring new approaches to extension that would address these system problems and constraints. The result was a new, decentralized extension approach, which would focus more directly on agricultural diversification and...

The measures of poverty involves a) the specification of the threshold income level below which a person is considered poor (the poverty line) and b) construction of an index to measure the intensity and severity of poverty suffered by those whose income is below the poverty line. Sen(1976) has...

As part of the National Agricultural Innovation Project (NAIP), a makhana value chain study was organized in Bihar, in collaboration between the Indian Council of Agricultural Research (ICAR) in Patna, the International Fund for Agricultural Development (IFAD) and the International Food Policy...

Presently, Indian agricultural extension has wide mandates and despite the pluralistic extension approaches, its coverage and use of services is limited; particularly in rain-fed regions that are represented by marginal and smallholder farmers’. Hence, there is need to develop “need-based”...

Potato is the fourth major food crop after rice, wheat and maize in Bihar. It occupies less than 5% of net sown area with production only 4th after rice, wheat and maize. Potato a short duration crop has special significance since it gives exceptionally high yields/unit area/unit time and has...

The study is based on data collected under the project entitled “Tracking change in rural poverty in household and village economies in Eastern India”. Data were collected from sample households through panel interview method in four villages namely; Arap, Baghakole, Inai and Susari. The...

Media is the strongest communication channel and one of key players in making the world as a global village. This industry is more apparent to the world’s audience. Pakistan’s media has moved quite fast and is trying to beat the international hues of media. Our media is trying to highlight...

Writers’ are many but only few are most prominent and have immensely touched one’s heart with feelings of pain, pleasure, romance, hatred, aggression, welfare, security and everything happening around us. Urdu Literature is an ocean of beautiful expressions – this art has been bestowed to...