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Supporting strategic product portfolio planning by market simulation : the case of the future powertrain portfolio in the automotive industry
Kieckhäfer, Karsten
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Volling, Thomas
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Spengler, Thomas …
- In:
Quantitative marketing and marketing management : …
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(pp. 123-147)
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2012
Persistent link: https://www.econbiz.de/10009621124
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Marktsimulation zur strategischen Planung von Produktportfolios : dargestellt am Beispiel innovativer Antriebe in der Automobilindustrie
Kieckhäfer, Karsten
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2013
Persistent link: https://www.econbiz.de/10010125978
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