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Evolutionäre Algorithmen im Marketing - Ergebnisse eines Literaturseminars an der Universität Hamburg
Werneke, Christoph; Sumfleth, Wiebke; Uparella Acosta, … - Universität <Hamburg> / Institut für Handel und … - 2007
In der vorliegenden Arbeit wurden zunächst die Grundlagen zu Evolutionären Algorithmen geschaffen. Es wurdendie zugrunde liegenden biologischen Prinzipien erläutert sowie die Algorithmen ES und GA vorgestellt undabgegrenzt. Eine bibliometrische Analyse identifizierte die zentralen...
Persistent link: https://www.econbiz.de/10009360777
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Product development in the automotive industry: crucial success drivers for technological innovations
Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - VEND Consulting GmbH
Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...
Persistent link: https://www.econbiz.de/10005862372
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Conflicts in new product development:frequency, consequences, and handlingrecommendations
Rese, Alexandra; Baier, Daniel - Technische Universität <Cottbus> - 2006
organization form can increase NPD performance by an early integration ofdifferent point of views but – at the same time – can be … assumed to deteriorate the performance byprovoking conflicts within and between teams. Drawing upon a sample of 116 … frequency and the consequences of different conflict sources and aspects onteam and NPD performance by applying covariance …
Persistent link: https://www.econbiz.de/10005867209