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Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...
Persistent link: https://www.econbiz.de/10012532161
Researchers have pointed to the dearth of innovation studies in the services sector relative to manufacturing (Prajogo … this paper, we offer a comprehensive framework for researching innovation in hospitality that comprises drivers of … innovation, innovation outputs, and their connections with business performance. The framework synthesizes the research in the …
Persistent link: https://www.econbiz.de/10009467983
innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …
Persistent link: https://www.econbiz.de/10009475226
Organizational researchers have long considered innovation a critical activity. While insightful regarding the nature … of the innovation process and the rewards and risk associated with innovation, prior work has neglected the perspective … truly generate value for firms and the mechanisms through which it does so. I propose a general theory for how innovation …
Persistent link: https://www.econbiz.de/10009475424
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …
Persistent link: https://www.econbiz.de/10009447341
product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making … and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay …
Persistent link: https://www.econbiz.de/10009447361
It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation … advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the …
Persistent link: https://www.econbiz.de/10009447916