delivery providers: time starved consumers and consumers with Internet affinity. A structural equation modeling analysis was … formats.Originality/value - The paper argues for a different viewpoint for researchers investigating the topic of Internet …

) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …