Similar Search Results

How Customer Relationship Management (CRM) and Innovation Influence Business Performance Mediating Role of Innovation

Pour, Mona Jami; Mamani, Elnaz Nabizadeh; Rahimzadeh, … - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 1-15

productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …

Persistent link: https://www.econbiz.de/10012043777

Segmenting Markets by Means of CRMs: An Application to Restaurants

Heredero, Carmen De Pablos; Gallego-Gómez, Cristina - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 1-12

Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...

Persistent link: https://www.econbiz.de/10012048704