many years is a study that reviews and analyses the entrepreneurship culture of SMEs especially in tourism sector. Due to …

SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce … policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in …

internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs. SMEs with a higher degree of … exploit better those innovations. Without appropriate capabilities and knowledge, international expansion of SMEs may not lead … business. Extending collaboration to the international arena through internationalization, international entrepreneurship, and …